Daniela Shoes

Today, with over 30 years of history, Daniela Shoes is a simple, practical shoe brand which bases all it does on values such as trust and continuity.

With a clear vision of the woman of today, year after year we bring to the market products which have been designed and manufactured to meet the needs of the female consumer- products which are there for every woman in her day-to-day life.

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The origins of the Daniela Shoes brand date back to 1981, when we took our first steps in the footwear business. Located in Oliveira de Azeméis, one of the most important hubs for this industry in Portugal, the company is growing and setting a benchmark in the world of ladies’ footwear.

Focusing mainly on casual products, Daniela Shoes is recognised for the quality of our materials and manufacturing processes, together with simple, modern design.

Our managers are also driven every day by the need to ensure coherence and continuity between our products and collections.

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Working every day to maintain a strong position in the market and, more importantly, continuing to meet the needs of our customers: this is the vision and also the mission of Daniela Shoes.

We also work constantly to stay abreast of the tastes and priorities of both young and mature women, enabling us to combine design and comfort in all of our products.


Continuity, reliability, trust and dedication are key values in everything Daniela Shoes does. The stability of our collections and working practices, commitment to timely delivery of orders and an extremely high-quality and comfortable product are also key factors which set the brand apart.